About me:

João B. Viegas

I am a multidisciplinary designer specialized in branding, graphic and digital. I believe that the different areas and expressions of design are the bricks of culture. I focus on understanding the weight and value of what is communicated, to make it my creative process.

(+351) 915 192 015
joaobernardoviegas@gmail.com
Lisbon, Portugal

Education

IADE - Creative University
Bachelor's Degree, Design
2017 - 2020

University of Helsinki Internacional Mobility, Digital Media
2019 - 2020

MOMA - The Museum of Modern Art
Course, Modern and Contemporary Design
2022

Work

Head of design and Brand Keeper
Greenhair
Dec 2022 - 2025
Lisbon, Portugal

Web & Graphic Designer
Greenhair
Mar 2021 - Nov 2022
Lisbon, Portugal

Web & Graphic Designer Brandscape - Lifestyle Creativity
Sep 2020 - Mar 2021
Lisbon, Portugal

Skills

Adobe Illustrator
Adobe photoshop
Adobe Indesign
Adobe Premiere Pro
Adobe After Effects
Adobe Dimension
Adobe XD
Figma
HTML
CSS

Languages

Portuguese
English
Spanish

Head of Design and Brand keeper

Greenhair & Greenbody
Mar 2021 - Present
Lisbon, Portugal

Led design and branding as Head of Design and Brand Keeper, managing brand communication and positioning across markets. Developed advertising materials, product packaging, social media content, and optimized the company’s website and communication channels. Contributed to global marketing strategy, event planning, and customer management.

- Planning, creation and management of strategies for online and offline campaigns.
- Communication and brand positioning in the markets of operation.
- Participation in the communication of the company's global marketing strategy.
- Support in the analysis and monitoring of competition in the national and international market.
- Planning and monitoring the participation in events and fairs.
- Customer management and monitoring.
- Management of social networks, publications and content.

- Creation of graphic and audiovisual advertising material, online and offline.
- Product packaging development.
- Image processing and editing.
- Monitoring of photo sessions.
- Preparation of Final Arts.
- Support to the commercial area developing the layouts for presentations and proposals.
- Develop and streamline communication channels, leveraging them as management tools.
- Creation of wireframes, layouts and prototypes of the company's new website.

Multidisciplinary Designer

Brandscape - Lifestyle Creativity
Sep 2020 - Fev 2021
Lisbon, Portugal

Experienced multidisciplinary designer involved in creating digital and print content for branding and marketing projects. Worked on websites, apps, social media, and print materials, collaborating with well-known brands such as Nestlé, Bimby, and Sovena Group.

- Participate in planning, brainstorming, and designing creative marketing and digital deliverables for the website, app, newsletters, and social media platforms.
- Create graphics and visual materials for print including GIFs, infographics, digital ad banners, presentations, posters, roll-ups, books, brochures, and booklets.
- Perform image retouching and manipulation.
- Engage in video editing and motion graphics creation.

- Support team members with graphic assets as needed.Collaborate with the team on brainstorming concepts, freehand sketching, and rapid prototyping (both low-fi and high-fi).
- Participate in all project processes, working closely with the development team.
- Design solutions and create accurate, responsive template mockups. Brands I've worked with: Nestlé, Bimby, Sovena Group (Oliveira da Serra, Fula, Vege), among others.

07–24–2020
The concept of "Linhagens" aims to address the brand's timeline and history. The lines represent the different stories of Sanjo, inspired by the idea of a tree's interior, where the organic pattern seen in the sneakers represents the brand and its adaptation and modification over the years.

With a diverse background in both agency and in-house environments, I have worked across numerous industries. My experience spans from different areas, showcasing my ability to adapt and thrive in different market landscapes.

Work →