BrazzCare - Professional Nail Care
BrazzCare is a professional nail care brand that transformed its presence through digitalization, packaging redesign, strategic communication, and immersive trade fair experiences, consolidating its position in the global beauty market.
The BrazzCare project unified digitalization experiences to strengthen the brand globally.
BrazzCare is a professional nail care brand recognized for its innovative, high-quality waterless manicure system. In this project, I led the brand’s digital transformation, overseeing branding, communication, and visual identity. My role included redesigning packaging, developing digital assets and an e-commerce platform, and crafting strategic social media campaigns that boosted engagement and increased online sales by over 200%.
