Linhagens – SANJO Limited Edition
“Linhagens” is a Sanjo limited edition that reflects the brand’s heritage through organic, tree-inspired patterns. The project covered sneaker design, packaging, website, and campaign, using a natural summer palette of yellow, orange, navy, pink, and green.
The concept of “Linhagens” explores Sanjo’s legacy through its historical and visual lineage.
Inspired by the organic lines of a tree’s interior, the patterns found in the sneakers reflect the brand’s evolution from its origins to the present. This special edition of the K100 and K200 sneakers reimagines the brand with a fresh visual identity, combining design, storytelling, and a nature-inspired color palette. The visual system includes sneaker design, packaging, a website, posters, and a full communication strategy. The five selected colors yellow, orange, navy blue, pink, and dry green evoke natural elements and the vibrant atmosphere of summer.
