Hydrogen Vessels
Academic Project
Project type: Visual identity, Branding, and Communication Design.
Lisbon, Portugal
MOBBY is an innovative brand merging sustainability with cutting-edge design, inspired by the white whale "Moby Dick". The brand symbolizes the blend of advanced technology with a deep commitment to environmental preservation, epitomized by its development of the first commercially hydrogen-powered vessel, operating with zero greenhouse gas emissions.
MOBBY’s design work is distinguished by its minimalist and functional approach. The versatile and elegant logo incorporates nautical elements and the letter "M", representing the brand’s connection to the sea and exploration. The carefully chosen color palette and typography enhance the brand’s sophistication and integrity.
Additionally, the Avenir typeface, available in five weights, provides flexibility to convey a range of visual messages, from bold to refined. This meticulous design not only strengthens MOBBY’s brand identity but also underscores its commitment to a sustainable and innovative future.
MOBBY’s color design is a critical aspect of its visual identity, meticulously crafted to maintain consistency and impact. The brand’s primary colors are selected from Pantone and CMYK systems to ensure accurate reproduction and vibrancy across various media. The secondary color palette complements the primary hues, offering additional versatility and enhancing the overall aesthetic. These colors, used in gradients and solid applications, reinforce MOBBY’s commitment to a clean and modern look while emphasizing its focus on ecological sustainability.